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About this Business, Management and Accounting article
Benefits of a marketing budgeting model: Two case studies by C.A. De Kluyver; E.A. Pessemier is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- C.A. De Kluyver; E.A. Pessemier
- Publisher
- Elsevier Science; Elsevier ; Elsevier Ltd.; Elsevier BV; Publons (ISSN 0024-6301)
- Published
- 1987
- Field
- Business, Management and Accounting (Social Sciences)