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What is Consumer Preferences for Product Attributes about?

This document summarizes a doctoral thesis about measuring consumer preferences for product attributes. The thesis explores how increasing product complexity and variability poses challenges for understanding unstable consumer preferences. It aims to integrate findings from economic psychology about contextual and experiential factors influencing preference instability into traditional methods for measuring attributes preferences. The thesis examines how preference instability relates to complex products an

Author

Kris Nugroz

Language

EN