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This document summarizes a study on the role of customer satisfaction as an intermediate variable in measuring the effect of banking service quality and perceived value on customer loyalty in Saida, Algeria. The study developed hypotheses to examine the effects of process quality, outcome quality, perceived value, customer satisfaction, and customer loyalty. A sample of bank customers was surveyed. Statistical analysis using structural equation modeling supported relationships between service quality, perce
- Author
- Esmail Al Sabri
- Language
- EN