Can I read E-Commerce Impact on SME Exports in Nairobi on EtoBox?

E-Commerce Impact on SME Exports in Nairobi by Lukas is a document available to read on EtoBox.

What is E-Commerce Impact on SME Exports in Nairobi about?

The research proposal by Hellen Njambi Irungu investigates the impact of e-commerce adoption on the export performance of small and medium enterprises (SMEs) in Nairobi County. It highlights the benefits and challenges SMEs face in utilizing e-commerce for international trade, emphasizing the importance of website functionality, online payment integration, digital marketing strategies, and logistics. The study aims to provide insights for SME owners and policymakers to enhance Kenya

Author

Lukas

Language

EN