About this document
Best Practices in Rural Marketing by John Patterson is a document available to read on EtoBox.
This document outlines the modules for a course on rural marketing. It discusses key concepts in rural marketing including definitions of rural areas and rural marketing, the scope and components of rural markets, classifications of rural markets, and differences between rural and urban markets. The course covers topics such as the rural marketing environment, rural consumer behavior, researching rural markets, developing rural marketing strategies around segmentation, targeting, positioning, products, bran
- Author
- John Patterson
- Language
- EN