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What is Understanding Market Segmentation Basics about?
The document discusses market segments. It defines a market segment as a group of people or organizations with similar characteristics in terms of purchasing preferences. It explains that there are different types of segmentation such as geographic, demographic, psychographic, and behavioral. Finally, it details some key variables for segmenting consumer markets such as age, income, occupation, and education.
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- ScribdTranslations
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- EN