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Digital Economy Marketing Strategies by ScribdTranslations is a document available to read on EtoBox.
What is Digital Economy Marketing Strategies about?
The document describes the changes that are occurring in companies and marketing strategies due to the transition to a digital economy. Companies must make nine important changes in their business and marketing approach to succeed in the digital economy, such as shifting from manufacturing and selling to perceiving and responding to customers. Additionally, companies, customers, collaborators, and communities can now create value together in the digital economy.
- Author
- ScribdTranslations
- Language
- EN