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Business - to-business marketing in Latin America by Thomas G Brashear; James S. Boles; Ebrary, Inc is a nonfiction available to read on EtoBox.

What is Business - to-business marketing in Latin America about?

This special issue on “Business-to-business marketing in Latin America” features four articles and two case analyses and focuses on a variety of timely and pertinent issues. Latin American markets, running from the Rio Grande to Tierra del Fuego, are now emerging as market economies as they continue to develop and adopt market oriented activities while developing stronger interregional and international trade relations. Latin American markets have begun an impressive transformation from predominantly closed markets with high inflation and uncertain stability to economies that serve as sources and locations for foreign investment and B2B exchange. The articles and cases in this special edition cover a variety of important issues and are abstracted below. We hope you find the contents interesting and motivating. Arturo Z. Vasquez-Parraga, Reto Felix and Aberdeen Leila Borders in the article, “Rationale and strategies of Latin American companies entering, maintaining, or leaving US markets”, evaluate foreign direct investment by Latin American companies in the USA. Their preliminary analysis of secondary data shows that Latin American investment is significant and growing at a fast pa

Who reads Business - to-business marketing in Latin America?

Author

Thomas G Brashear; James S. Boles; Ebrary, Inc

Publisher

Emerald Group Publishing Limited

Published

2004

Language

EN

ISBN

9781845440169

Category

nonfiction

Subjects

Business, Marketing, Management