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Quadrant Book : Spectacular Mexico : Design, Propaganda, and the 1968 Olympics by Luis M. Castañeda is a book available to read on EtoBox.

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In the wake of its early twentieth-century civil wars, Mexico strove to present itself to the world as unified and prosperous. The preparation in Mexico City for the 1968 Summer Olympics was arguably the most ambitious of a sequence of design projects that aimed to signal Mexico’s arrival in the developed world. In Spectacular Mexico , Luis M. Castañeda demonstrates how these projects were used to create a spectacle of social harmony and ultimately to guide the nation’s capital into becoming the powerful megacity we know today. Not only the first Latin American country to host the Olympics, but also the first Spanish-speaking country, Mexico’s architectural transformation was put on international display. From traveling exhibitions of indigenous archaeological artifacts to the construction of the Mexico City subway, Spectacular Mexico details how these key projects placed the nation on the stage of global capitalism and revamped its status as a modernized country. Surveying works of major architects such as Félix Candela, Pedro Ramírez Vázquez, Ricardo Legorreta, and graphic designer Lance Wyman, Castañeda illustrates the use of architecture and design as instruments of propagan

Author

Luis M. Castañeda

Publisher

University Of Minnesota Press

Published

2014

Language

EN

ISBN

9780816690763

Subjects

Architecture, History, Art

Rating

4.2 / 5 (8 ratings)

Updated

2026-03-14