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Lý Thuyết PR by thynguyenanh10d221 is a document available to read on EtoBox.

What is Lý Thuyết PR about?

The document outlines the fundamentals of marketing and public relations, emphasizing the importance of creating and maintaining value for customers and building strong relationships. It details the steps in developing a marketing strategy, including market research, customer segmentation, and the 4Ps of marketing (Product, Price, Place, Promotion). Additionally, it discusses the evaluation of public relations effectiveness and crisis management, highlighting metrics for measuring PR value and media presenc

Author

thynguyenanh10d221

Language

EN