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Branding Strategies in Industrial Markets by Vicky Lo Ngoc is a document available to read on EtoBox.

What is Branding Strategies in Industrial Markets about?

This document summarizes a research journal on branding in industrial markets. The authors illustrate that branding is as important for industrial marketers as consumer marketers. They examine the similarities and differences between consumer and industrial branding. The research objectives are to provide guidelines for successful industrial brands and assess branding

Author

Vicky Lo Ngoc

Language

EN