About this document

Consumer Behavior in E-Commerce Platforms by radhika is a document available to read on EtoBox.

This document summarizes a study on consumer buying behavior towards e-commerce platforms in India. It includes sections on the background and growth of e-commerce in India, major brands and their market share, a literature review on research gaps and questions for the study. The methodology discusses research design, data collection and analysis tools. Key findings are presented on factors influencing consumer behavior. Suggestions and conclusions are made on implications for e-commerce companies.

Author

radhika

Language

EN