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The document provides a case study about Java Lounge, a restaurant in Jeddah, Saudi Arabia. It discusses the business model of Java Lounge, which was an upscale 250-seat establishment catering to an affluent clientele by serving Western dishes. The owners took several key actions for success, such as hiring consultants to research the concept, choosing a less conservative city, following religious restrictions on food and music, and adjusting operations for Ramadan. It also opened with a distinction between

Author

Shivi Shrivastava

Language

EN