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Targeting Independents in Campaigns by Tim Affinis is a document available to read on EtoBox.

What is Targeting Independents in Campaigns about?

A progressive political organization in Oregon conducted a field experiment by targeting households that supported Democrats but voted Republican in state house races, randomly assigning some to receive personalized campaign visits while others served as a control; the experiment found no effect on persuading registered Democrats but detected a strong dissuasion effect among independents, suggesting they resisted the campaign

Author

Tim Affinis

Language

EN