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What is CSR and Client Satisfaction in Kenyan Banking about?

This document discusses how corporate social responsibility (CSR) initiatives can help build customer satisfaction and competitive advantage for retail banking institutions in Kenya. It provides background on CSR, defining it as actions organizations take that benefit society beyond their direct economic and legal obligations. The document reviews literature linking CSR to increased customer loyalty, trust, and financial performance. It argues that CSR activities focused on customers, philanthropy, and empl

Author

zavia_02

Language

EN