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Cold Start Problem: How to Take Your Business from Launch-Pad to Take-off by Andrew Chen is a book available to read on EtoBox.

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A Transformative Guide To Growing Any Business, From One Of Silicon Valley's Most Esteemed Investors Financial Times Business Book Of The Month 'a True Silicon Valley Insider' Wired Why Do Some Products Take Off? And What Can We Learn From Them? The Hardest Part Of Launching A Product Is Getting Started. When You Have Just An Idea And A Handful Of Customers, Growth Can Feel Impossible. This Is The Cold Start Problem. Andrew Chen Has A Solution. As A Partner At The Pre-eminent Vc Firm Andreesen Horowitz, He Has Invested In Some Of The World's Fastest-growing Companies. Along The Way, He's Become One Of The Most Renowned Bloggers In Tech - Hailed By Wired As A 'true Silicon Valley Insider'. Now, Chen Reveals How Any Organisation Can Surmount The Cold Start Problem. His Solution Lies In The Network Effect: The Way A Service Improves As More People Sign Up. It Means That Today's Leading Products - From Wikipedia To To Whatsapp - Get More Powerful With Every Additional User. Drawing On Interviews With The Founders Of Linkedin, Zoom, Uber, Dropbox, Tinder, Airbnb And More, Chen Unpicks How To Start And Scale These Network Effects. He Reveals How To Build An 'atomic Network' That Is Just

Author

Andrew Chen

Publisher

London: Random House Business Books

Published

2021

Language

EN

ISBN

9781847942777

Subjects

Management, Economics, Business