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Brand Failures in Pakistan: A Study by Aqsa Rubab is a document available to read on EtoBox.

This study analyzes seven categories of brand failure using case studies of local Pakistani brands. It discusses how Haleeb Foods lost market share from 52% to 10% due to brand amnesia. It also examines how CDL Foods attempted to enter new product categories too quickly without sufficient resources. Most of the brands discussed overestimated their potential, failed to adapt to changing markets, and focused too much on short-term marketing tactics rather than quality improvements. The study provides in-depth

Author

Aqsa Rubab

Language

EN