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Good Milk Brand Relaunch Strategy by Sehrish Huda is a document available to read on EtoBox.

1) Shakarganj Food Products Limited (SFPL) is a subsidiary of Shakarganj Mills Limited that produces dairy products and fruit juice concentrates. SFPL launched its brand "Good Milk" in 2007. 2) When Goodmilk was launched, the market was dominated by Haleeb and Nestle MilkPak. Engro Foods also entered the market in 2006 with its Olpers brand. 3) Goodmilk failed because of its bad taste, smelly milk, similar packaging to Olpers causing confusion, weak distribution system, and lack of publicity compared to

Author

Sehrish Huda

Language

EN