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Economics of CRM in B2C Markets by manmeet kaur is a document available to read on EtoBox.

What is Economics of CRM in B2C Markets about?

This document discusses concepts related to customer relationship management (CRM) including share of customer, lifetime value of customers, and customer profitability analysis. It provides examples and graphs to illustrate lifetime value calculations and how customers can be more or less profitable over time. The document also discusses how customers differ in terms of revenue, costs, distribution channels, service levels required, and how these differences impact profitability analysis.

Author

manmeet kaur

Language

EN