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What is DYC Startup Case Study about?

Minache Pvt. Ltd., a new Indian perfume startup, aims to establish itself in the competitive fragrance market by developing a 5-year growth roadmap focusing on its Luxury, Premium, and Mass/Youth divisions. The company seeks to overcome challenges such as brand perception and competition from established global brands and aggressive D2C players. Participants are tasked with creating a strategic presentation that includes the founder

Author

pari.25153

Language

EN