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Marketing Fundamentals and Strategies by Manoj Kumar Gelda is a document available to read on EtoBox.

What is Marketing Fundamentals and Strategies about?

The document provides an introduction to key concepts in marketing. It defines marketing as identifying and satisfying customer needs profitably. The goals of marketing are to attract new customers by promising superior value and keeping current customers satisfied. Marketing involves understanding customer needs and wants, and delivering a superior customer experience through an integrated marketing program. Key aspects of marketing include market segmentation, targeting specific customer segments, differe

Author

Manoj Kumar Gelda

Language

EN