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What is Impact of Smartphone & Social Media on Online Buying about?

This study investigates the impact of smartphone addiction, social media addiction, fear of missing out (FOMO), and impulsive buying behavior on online compulsive buying among young consumers in India. Data collected from 164 respondents indicates that these factors significantly influence compulsive buying behavior, with notable differences in usage patterns between genders. The findings suggest that e-commerce marketers should adopt responsible marketing strategies to promote sustainable consumption among

Author

Kim Anh Trần Vũ

Language

EN