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What is AI Personalization about?

This research explores the effects of AI-driven personalization on consumer purchasing behavior in e-commerce, focusing on personalized product recommendations and targeted advertising. It aims to assess whether such personalization enhances conversion rates and customer loyalty or raises privacy concerns and consumer fatigue. The study will analyze user data and conduct surveys to provide insights for e-commerce businesses on balancing personalization with perceived intrusiveness.

Author

harshika1324

Language

EN