About this document
ICT Applications in International Marketing by aaliyahaweroro82 is a document available to read on EtoBox.
The document discusses how information and communication technologies (ICT), particularly the internet, have revolutionized international marketing. It provides examples of how online platforms now allow businesses to sell products globally without establishing offices in other countries. Companies can also engage in direct marketing tailored to individual customers using data from past online purchases. Search engines and websites have made billions of information available online and provide opportunities
- Author
- aaliyahaweroro82
- Language
- EN