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Marketing Management and CRM Strategies by Akif Khan is a document available to read on EtoBox.

What is Marketing Management and CRM Strategies about?

The document discusses marketing and marketing management. It defines marketing as managing profitable customer relationships by attracting, retaining, and growing customers. It also defines marketing management and discusses customer relationship management (CRM) strategies like building customer equity and loyalty. The document concludes by examining challenges marketers face in today

Author

Akif Khan

Language

EN