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1 volume (various pagings) : 27 cm With this [text, the authors] have refined their mapping of the ... lanes of contemporary business by incorporating concepts from academic research, consulting activities, and best corporate cases. [The text] highlights globalization, e-commerce, information technology, speed, and continuous improvement. [And], revised cases are included and mixed equally between longer traditional cases and shorter BusinessWeek cases derived from current BusinessWeek articles.-Back cover Includes bibliographical references and indexes Overview of strategic management: Strategic management -- Strategy formulation: Defining the company's mission and social responsibility; External environment; Global environment, strategic considerations for multinational firms; Internal analysis; Formulating long-term objectives and grand strategies; Strategic analysis and choice in single -- or dominant -- product business, building sustainable competitive advantages; Strategic analysis and choice in the multibusiness company, rationalizing diversification and building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives, functional ta

Author

JOHN A.PEARCE II,RICHARD B.ROBINSON

Publisher

THE MCGRAW-HILL COMPANIES,INC

Published

2003

Language

EN

ISBN

9780071198684

Subjects

Management, Business, Economics

Updated

2026-03-24