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MKTG 3000 Course Outline: Marketing Management by Kenny Bowen is a document available to read on EtoBox.

What is MKTG 3000 Course Outline: Marketing Management about?

This document provides the course outline for MKTG 3000 - Marketing Management at the University of the West Indies, Cave Hill Campus for Semester 1 of the 2019-2020 academic year. The course is taught by Alfred Walkes and will focus on marketing decision making, writing marketing plans, and outlining marketing strategies. Students will be assessed through in-class assignments, a group marketing plan project, and a final exam. Lectures will cover topics such as strategic marketing, target marketing, and the

Author

Kenny Bowen

Language

EN