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What is Consumer Culture Theory Overview about?

This article provides an overview of the past 20 years of research in the area of consumer culture theory (CCT). CCT examines the sociocultural, experiential, symbolic, and ideological aspects of consumption. The article argues that CCT has developed into a distinctive body of theoretical knowledge about consumption and marketplace behaviors. It also aims to address misconceptions about CCT and assess how CCT has contributed to illuminating the cultural dimensions of consumption and developing novel theorie

Author

OMAR WAEL

Language

EN