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What is Measuring Employer Branding Effectiveness about?

This study introduces the Italian adaptation of the Employer Attractiveness scale (EmpAt scale) and a new tool for evaluating employer reputation, aiming to enhance employer branding strategies. An online survey of 407 participants demonstrated the reliability and validity of these measures, which can help organizations identify strengths and areas for improvement in their employer branding efforts. The research emphasizes the distinction between employer attractiveness and reputation, highlighting their se

Author

juancarlos.urquiza

Language

EN