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Evaluating Retail Performance in Vietnam by Bùi Phương Thảo is a document available to read on EtoBox.

This report examines the organizational performance of top retail grocery chains in Vietnam, specifically Bach Hoa Xanh and WinCommerce, utilizing the Balanced Scorecard model and financial analysis. It highlights the growth of the Vietnamese retail market, driven by urbanization and changing consumer behaviors, and provides an overview of each company

Author
Bùi Phương Thảo
Language
EN