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Simply Better : Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise & Sean Meehan [Barwise, Patrick & Meehan, Sean] is a business book available to read on EtoBox.

What is Simply Better : Winning and Keeping Customers by Delivering What Matters Most about?

Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and "thinking outside the box." Meanwhile, customers are less satisfied than they were a decade ago.<br> <br> Patrick Barwise and Seán Meehan argue that most companies have taken differentiation so far that they've left their customers behind. Customers don't want bells and whistles and don'

Who reads Simply Better : Winning and Keeping Customers by Delivering What Matters Most?

Author

Patrick Barwise & Sean Meehan [Barwise, Patrick & Meehan, Sean]

Publisher

Harvard Business Review Press

Published

2004

Language

EN

ISBN

9782003025723

Category

business

Subjects

Marketing, Management, Business

Updated

2026-03-24