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About this Social Sciences article
Cause-Related Marketing in the Digital Era: How Enterprises Can Deal with International Campaigns in Individualist Versus Collectivist Countries by Guerreiro, João; Loureiro, Sandra is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Guerreiro, João; Loureiro, Sandra
- Publisher
- Springer; Springer-Verlag; Kluwer Academic/Plenum Publishers; Springer Science and Business Media LLC (ISSN 0957-8765)
- Published
- 2020
- Field
- Social Sciences