Can I read Make It, Don't Fake It : Leading with Authenticity for Real Business Success on EtoBox?

Make It, Don't Fake It : Leading with Authenticity for Real Business Success by Sabrina Horn, Geoffrey Moore - undifferentiated is a business book available to read on EtoBox.

What is Make It, Don't Fake It : Leading with Authenticity for Real Business Success about?

<span style="font-weight: bold;" >An award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. &ldquo;Fake it till you make it&rdquo; just doesn't work</span><span style="" >&mdash;</span><span style="font-weight: bold;" >at least not long enough to build a sustainable business. <br/></span><span style="" ><br/>Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it.<br/><br/>With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, me

Who reads Make It, Don't Fake It : Leading with Authenticity for Real Business Success?

Author

Sabrina Horn, Geoffrey Moore - undifferentiated

Publisher

Berrett-Koehler Publishers, Incorporated

Published

2021

Language

EN

ISBN

9781523091508

Category

business

Subjects

Business, Marketing, Management

Rating

4.8 / 5 (81 ratings)

Updated

2026-03-14