About this document
Effective Idea Screening Techniques by Mario Vellandi is a document available to read on EtoBox.
The document provides guidance on evaluating new product ideas through an idea screening process. It recommends establishing evaluation criteria aligned with product strategy and company values. Questions are provided to assess ideas based on market attractiveness, competitive advantage, longevity, and differentiation from existing products. The review session format should allow transparency and participation to build buy-in. Ideas are then selected for a portfolio or bank based on screening results. The n
- Author
- Mario Vellandi
- Language
- EN