About this document
Viral Marketing in Bangladesh: Consumer Insights by Ignacio Gilliam is a document available to read on EtoBox.
This document provides an overview of a research proposal on viral marketing communication and consumer perception and response in Bangladesh. The study will use an exploratory qualitative approach with surveys. The objectives are to analyze how viral marketing has succeeded for companies, understand the differences between viral marketing and traditional word-of-mouth marketing, identify the benefits and risks of viral marketing, and show how viral marketing can benefit companies in the future. The methodo
- Author
- Ignacio Gilliam
- Language
- EN