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This document summarizes a research article about factors that influence consumer satisfaction in social commerce. The research article was published in The Journal of Developing Areas in January 2016 and had 7 citations and over 2,000 reads. The authors developed a conceptual framework using trust and social influence theories to investigate what factors affect consumer satisfaction in social commerce. They argue that while previous research has focused on purchase intentions in social commerce, more inves

Author

cris lu salem

Language

EN