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Marketing Management Concepts Explained by Prabhat Patel is a document available to read on EtoBox.
What is Marketing Management Concepts Explained about?
The document discusses various marketing concepts including: 1) The differences between old and new concepts of marketing, with the new concept focusing on customer satisfaction rather than just profit. 2) Marketing information systems which use technology to gather and analyze relevant market data to support decision making. 3) The product lifecycle which describes the stages a product goes through from introduction to growth, maturity, and decline. 4) Elements of physical distribution which involve
- Author
- Prabhat Patel
- Language
- EN