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What is Opportunity Identification Lecture Note about?
Entrepreneurial opportunity identification in Nigeria involves recognizing viable business ideas influenced by factors like population growth, urbanization, and digital transformation. Key strategies include environmental scanning using PESTEL analysis, assessing market demand and supply gaps, and leveraging underutilized resources. Additionally, addressing social and climate challenges and closing technology adoption gaps can lead to sustainable business models.
- Author
- yusuf.mahmud.tosin
- Language
- EN