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B2B Industrial Marketing Insights by Sandhya Chandrakanthi is a document available to read on EtoBox.
What is B2B Industrial Marketing Insights about?
The document discusses several key differences between industrial and consumer marketing. In industrial marketing, relationships between buyers and sellers are highly valued and stable due to interdependence. The buying process is more complex, involving many individuals from different departments. Price is less important than other factors like quality, availability, and after-sales service. Promotion relies more on personal selling than advertising. Distribution channels are more direct from manufacturer
- Author
- Sandhya Chandrakanthi
- Language
- EN