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Marketing Communication Tools Explained by lalisst9905 is a document available to read on EtoBox.
What is Marketing Communication Tools Explained about?
The document discusses different promotional tools that companies can use including advertising, sales promotion, public relations, personal selling, and direct marketing. It describes factors companies consider when developing their promotional mix, such as whether the target market is business or consumer, and what stage of the buyer journey or product lifecycle they are targeting. The document also discusses how companies make decisions about individual products, product lines, and their overall product
- Author
- lalisst9905
- Language
- EN