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From Customer Database To Retention Program by zong302-babur is a document available to read on EtoBox.

What is From Customer Database To Retention Program about?

The document outlines the fundamentals of relationship marketing, emphasizing the importance of transforming customer relationships from transactional to transformational through strategic data management and personalized engagement. It details essential components such as customer databases, segmentation, analysis, value diagnosis, and retention programs, providing examples and case studies to illustrate successful implementations. The document concludes with actionable steps for building a relationship ma

Author

zong302-babur

Language

EN