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What is Supermarket Design and Consumer Behavior about?

Supermarkets are designed to encourage customers to buy more products. They lay out the store from left to right so customers see all items as they circulate. Fresh foods are near entrances to give an impression of healthiness. However, basic items are separated so customers pass other foods. Wide aisles make customers look at eye-level products longer. Manufacturers pay to place items in prime locations like aisle ends. Sweets are at child-height by checkouts so kids influence parents

Author

Pretty Cathy

Language

EN