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MoellerJSM 2 by 33 - Phan Hoài Khánh Tiên is a document available to read on EtoBox.

What is MoellerJSM 2 about?

This paper critiques the traditional IHIP characteristics of services (intangibility, heterogeneity, inseparability, perishability) and proposes a new framework (FTU framework) that assigns these characteristics to specific aspects of services rather than treating them as a single entity. The study emphasizes the importance of customer integration and suggests that understanding these characteristics in context makes them more manageable and predictable. The findings encourage further empirical research to

Author

33 - Phan Hoài Khánh Tiên

Language

EN