About this document
Service Quality in Online Trading by vishnu sudhakar is a document available to read on EtoBox.
This document provides an introduction to the study of perceived service quality in online share trading with Hedge Equities Ltd. It begins with definitions of the service sector and its unique characteristics such as intangibility, perishability, inseparability, variability, and customer involvement. It then discusses the concept of service quality as a comparison of expectations to performance. Finally, it introduces the SERVQUAL model for measuring service quality across five dimensions: reliability, ass
- Author
- vishnu sudhakar
- Language
- EN