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This research explores critical success factors for small and medium enterprises (SMEs) through a qualitative literature review, identifying key determinants such as access to finance, market conditions, regulatory environment, and leadership qualities. The findings emphasize the importance of financial support, market orientation, and innovation in driving SME growth and competitiveness. The study aims to provide insights for policymakers and entrepreneurs to develop strategies that enhance SME resilience

Author

faqih

Language

EN