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Understanding Basic Marketing Concepts by sandeepverma372 is a document available to read on EtoBox.
What is Understanding Basic Marketing Concepts about?
The document discusses key marketing concepts including the marketing concept, customers vs consumers, defining a market, and the four Ps of the marketing mix. The marketing concept states that businesses must satisfy customer needs to make a profit. A market includes potential customers who share common needs for a product. The four Ps refer to product, price, place, and promotion strategies that are part of a company
- Author
- sandeepverma372
- Language
- EN