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In the meeting of the textile company DCLASS S.A.C., three problems were discussed: 1) the decrease in sales due to climate change, 2) the variation in sales due to lack of coordination in logistics, and 3) various issues in the branches of Piura and Tacna. To address these problems, the company agreed to develop a marketing strategy with radio and television ads and a market study, assign the general supervisor to improve communication, and launch a new product.

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