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TiVo Segmentation Analytics Overview by Raul Mondragon is a document available to read on EtoBox.

What is TiVo Segmentation Analytics Overview about?

This document discusses segmentation analytics for TiVo. It explains that attributes that are highly correlated with other attributes, like gender and location, could be ignored for segmentation purposes. The remaining attributes of marital status, education, and age would form the basis for three distinct segments. It also notes that while target segments may like a product, other factors like affordability and early adoption need to be considered to define a truly useful segment. McCambridge needs to anal

Author

Raul Mondragon

Language

EN