Can I read Chinese Outbound Tourism 2.0 (Advances in Hospitality and Tourism) on EtoBox?

Chinese Outbound Tourism 2.0 (Advances in Hospitality and Tourism) by Xiang (Robert) Li, PhD is a nonfiction available to read on EtoBox.

What is Chinese Outbound Tourism 2.0 (Advances in Hospitality and Tourism) about?

Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry’s recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourth largest source of outbound travel in the world. The new Chinese tourists are more confident, technologically savvy, value conscious, and ready to explore unfamiliar territory. For tourism marketers and researchers who are getting ready to or just celebrated their initial ''west-meets-east'' moments, the new Chinese tourists are showing up at their doors and presenting new challenges for marketing and service. In this book, leading authors from around the world share their most cutting-edge findings and thoughts on the Chinese outbound travel market. The book reflects on the paths of the Chinese outbound travel development, reports new trends and issues, and provides new insights and recommendations. For practitioners around the world (e.g., destination policymakers and marketers, travel and tourism service providers, owners, and manager

Who reads Chinese Outbound Tourism 2.0 (Advances in Hospitality and Tourism)?

Author

Xiang (Robert) Li, PhD

Publisher

Apple Academic Press, Incorporated

Published

2016

Language

EN

ISBN

9780429160196

Category

nonfiction

Subjects

Travel, Science, Anthropology