About this document
Week 9 Practical Exercise Group Management by abdullah abdullah is a document available to read on EtoBox.
This document outlines the practical exercise for Week 9 of the Market Research ACMT 234 course, focusing on group management and the use of focus groups in qualitative marketing research. It details learning objectives, the role of the moderator, participant interaction management, and practical issues in running a focus group. Additionally, it provides guidelines for conducting a simulated focus group exercise in a classroom setting.
- Author
- abdullah abdullah
- Language
- EN